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[NBC News] Why We Love ?Hump Day? So Much

Camels love hump day, and so do most American workers.

Chances are you?ve seen the Geico insurance commercial starring a camel excitedly interrupting everyone in the office on Wednesday, also known as hump day.

The video has social media by storm and goes viral every single week, according to David Waterhouse, of the technology research firm Unruly.

The ?vast majority? of branded videos usually peak on day two, but the Geico ad has attracted a ?huge spike in sharing activity? every Wednesday since its launch on May 22, Waterhouse said.

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